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W. Jeff Williams | Author | Leader

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Launching September 2025

THE UNITY BLUEPRINT

Aligning People & Purpose for Lifelong Success

What if the greatest achievements in your organization, community, or life weren’t dependent on your brilliance alone but on your ability to unite people around shared purpose?

In a world that seems increasingly divided, W. Jeff Williams offers a proven
framework for bringing people together to accomplish remarkable goals. Drawing
on his experiences as a civil engineer, business owner, and former mayor of Arlington, Texas, Williams reveals how the principles of unity transformed his city into “the sports capital of the nation,” while fostering economic growth and community development.

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The Unity Blueprint demonstrates that success isn’t achieved through individual brilliance but through aligning diverse
people around shared vision and values.

Williams shares candid stories of both triumphs and setbacks—from keeping the Texas Rangers in Arlington to navigating
racial tensions and pandemic challenges—offering practical wisdom for leaders in any arena.

Whether you’re leading a business, nonprofit, community project, or family, these timeless principles will help you build bridges between people and purpose, creating the foundation for lasting impact and fulfillment.

Invite W. Jeff Williams To Your Next Event

What People are Saying about The Unity Blueprint

Jeff prioritizes collaboration and bringing others to the table is a hallmark of his leadership style.
Whether you’re leading a city, a company, or a community organization, Jeff’s blueprint offers concrete strategies for turning differences into strengths and challenges into opportunities.

Thasunda Brown Duckett

President and CEO, TIAA

The Unity Blueprint is infused with Jeff’s constantly positive viewpoint. He’s always found a way to overcome obstacles, always looking for a way to say yes. If it weren’t for Jeff Williams, our stadium would probably be in downtown Dallas, and the Medal of Honor Museum would be in Denver. I give him that much credit.

Ray Davis

Managing Partner and Majority Owner, Texas Rangers Baseball Club

The Unity Blueprint details how to be a steward of any organization, how to combine the right vision with determination to create lasting impact.

Charlotte Jones

Executive Vice President and Chief Brand Officer, Dallas Cowboys

Jeff’s enthusiasm and passion is contagious. … With The Unity Blueprint, Jeff captures that passion in a clear, replicable approach for other city leaders.

Captain Chris Cassidy

President and CEO, National Medal of Honor Museum; Astronaut; Navy Seal

The Unity Blueprint emphasizes Jeff’s collaborative approach, willingness to take risks, and ability to “get things done” … they’ll be incredibly useful to business and community leaders who want that for their own organizations.

David Cordish

CEO and Chairman,
Cordish Companies

“Relationships are the heart of the hospitality industry and our relationship with Jeff Williams and the city of Arlington inspired Loews Hotels & Co to develop and operate our largest project to date, in Arlington’s Entertainment District. Jeff’s vision and leadership were inspirational, and his ability to take swift, decisive—yet collaborative—action has been instrumental in our partnership. I know the principles he shares in this book will be valuable to business and community leaders alike.”

Alex Tisch
President and CEO, Loews Hotel and Co

“Jeff is a problem solver. He garners all the opinions from all sides – and those disagreements never frighten him. He wanted God to be honored and unity among different faiths. He found a way to do this by fostering a collaborative, encouraging environment in which success is shared by all. These stories and strategies are here in this book: how to build unity and rapport so everyone’s moving in sync toward the same shared goal.”

Tillie Burgin
Executive Director, Mission Arlington/Mission Metroplex

“The Unity Blueprint speaks to Jeff’s greatest asset – his “can do spirit”. He gets you to believe in yourself and the outcome. I love that he wants other communities to access that same spirit. That’s what The Unity Blueprint is about: equipping leaders with the ideas and tools they need to demonstrate that same charisma.”

Ron Price
President and CEO at Visit Phoenix, President and CEO, Arlington Convention and Visitors Bureau (2013-2021)

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